A sales companion

The secret ingredient for new home sales.

Anchovy is the sales companion built specifically for new home construction consultants who want to close more deals, stay connected with buyers, and build the kind of relationships that create referrals.

The thesis

Powered by proven sales methodologies, Anchovy keeps you focused on what matters โ€” understanding where your buyers are, closing the gap between where they are and where they deserve to be, and showing up with the right message at the right moment.

Everything a modern sales consultant needs.

01

Pipeline that thinks with you.

Add a buyer in seconds by scanning a business card or a handwritten sign-in sheet โ€” Anchovy reads both. See every buyer at a glance, and smart nudges surface who needs attention before they go cold โ€” no spreadsheets, no guesswork.

02

Social content that sounds like you.

Pick a goal โ€” sell a home, highlight the neighborhood, make connections โ€” answer a few quick prompts, and get a ready-to-post caption built on proven sales psychology. Dial in tone and length, aim it at buyers or the agents who refer them, then copy and share anywhere. Stuck for an idea? Snap a photo and Anchovy suggests angles.

03

Emails and texts that convert.

Pre-built templates for every stage of the buyer journey. Rewrite in seconds with AI. Send with your voice, not a template's. Pro users can save custom templates and send with fully white-labeled communication โ€” no Anchovy branding, just yours.

04

Realtor relationships, tracked.

Scan a business card or handwritten note to add an agent in seconds. Log every touchpoint, set weekly outreach goals, and stay top-of-mind with the agents who send you their best buyers.

05

All in one place.

Client profiles. Communication logs. Project updates. Document library. Analytics. Sync to HubSpot, Pipedrive, or Dynamics 365. Everything you need โ€” nothing you don't.

Anchovy Pro

Your name. Your brand. No one else's.

Pro users send emails and texts with zero Anchovy attribution โ€” completely white-labeled from header to signature. Save your own custom templates and reuse them across clients and realtors. It's your voice, amplified.

  • โœฆ White-label email & SMS โ€” no Anchovy branding
  • โœฆ Save unlimited custom email templates
  • โœฆ Custom email header gradient & logo
  • โœฆ AI-powered rewrite & tone control
  • โœฆ Unlimited client pipeline
  • โœฆ Document library & share links
Get Pro access โ†’

Stop managing your pipeline.
Start closing it.

Request early access โ†’