01
Pipeline that thinks with you.
See every buyer at a glance. Smart nudges surface who needs attention before they go cold — no spreadsheets, no guesswork.
A sales companion
The secret ingredient for new home sales.
Anchovy is the sales companion built specifically for new home construction consultants who want to close more deals, stay connected with buyers, and build the kind of relationships that create referrals.
The thesis
Powered by proven sales methodologies, Anchovy keeps you focused on what matters — understanding where your buyers are, closing the gap between where they are and where they deserve to be, and showing up with the right message at the right moment.
Everything a modern sales consultant needs.
02
Social content that sounds like you.
Generate realtor-focused captions built on proven sales psychology — gap, urgency, trust — with one tap. Post directly to LinkedIn, or share to any platform with a photo attached.
03
Emails and texts that convert.
Pre-built templates for every stage of the buyer journey. Rewrite in seconds with AI. Send with your voice, not a template's. Pro users can save custom templates and send with fully white-labeled communication — no Anchovy branding, just yours.
04
Realtor relationships, tracked.
Log every touchpoint, set weekly outreach goals, and stay top-of-mind with the agents who send you their best buyers.
05
All in one place.
Client profiles. Communication logs. Project updates. Document library. Analytics. Everything you need — nothing you don't.
Anchovy Pro
Your name. Your brand. No one else's.
Pro users send emails and texts with zero Anchovy attribution — completely white-labeled from header to signature. Save your own custom templates and reuse them across clients and realtors. It's your voice, amplified.
- White-label email & SMS — no Anchovy branding
- Save unlimited custom email templates
- Custom email header gradient & logo
- AI-powered rewrite & tone control
- Unlimited client pipeline
- Document library & share links